When you think of protest your mind steers towards cardboard signs and megaphones, but have you ever considered that a knitting needle could encompass the same power?
Craftivism is a tool of activism that sits alongside the more widely known methods of protest that can be used to give people a voice. However, this form of protest is quite different in many ways from how it looks to the way it spreads a message. Though it is gentle and positive it is by no means less effective.
One of the most notable campaigns that they completed was getting Marks and Spencer to pay a fair and livable wage to its 50,000 employees. They stitched personalised messages into handkerchiefs for each board member and presented them as gifts at a board meeting. Within 10 months Marks and Spencer changed the pay of their employees. Impressive right?
‘My approach is not aggressive or loud, it’s gentle protest – and I mean that in a non-fluffy sense. It’s not impassive or weak. It’s bloody hard to be gentle in your approach as an activist, to have self-control when you’re angry. It’s about being tough of mind and kind in heart.”